Authors: Dr. Morton Tavel, Mike Jensen, Gary Markovits, Devin Markovits & Blake Markovits
Facebook and Twitter are popular and successful examples of social media. Successes made possible by their underlying network structure. Networks enable connections and interactions that only a generation ago were impossible. Today, network insights are being used to understand complex systems such as disease epidemics, the electric grid and consumer adoption behaviors.
Why use networks to study innovation? No doubt innovation has a high degree of social content. Many innovations are created by the social interaction of groups and similarly, innovations are adopted by consumers in a socially based manner. So, it is reasonable that a network model should provide powerful insights.